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ROAS Calculator

Measure revenue generated per unit of ad spend.

Enable JavaScript to enter your values and use this tool. The guide below is available without JavaScript.

How to use the roas calculator

  1. Enter the values or text requested by the tool.
  2. Choose the available options and run the tool.
  3. Review the result.

Worked example

Ad-attributed revenue of 30,000 from an ad spend of 5,000 gives a ROAS of 6 times, or 600%.

Understanding the result

ROAS is attributed revenue ÷ ad spend. It measures revenue efficiency, not net profit; attribution and product margins still matter.

Frequently asked questions

Does a ROAS of 6 mean six times the profit?

No. It means six units of attributed revenue for every unit spent on ads. Product costs and other expenses are excluded.

Is this ROAS calculator free to use?

Yes. This version of AllgoTool is free to use and does not require an account. The tool’s limits are explained above.

Supported inputs and limitations

Results are estimates based on your inputs. Check your figures before making business or financial decisions.

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